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Go the Full 40 Campaign Resources
Nobody Likes to be Rushed—Especially Babies!
To educate moms-to-be and reduce the incidence of elective induction and elective cesarean, AWHONN has launched the "Go the Full 40" campaign. This educational campaign is designed to help women understand the many reasons it’s important for a mom to carry her baby to term, and to avoid the risks of induction and cesarean unless medically indicated.

Please feel free to download and use these campaign resources. Questions? Call or email AWHONN Director of Publications Carolyn Davis Cockey, MLS, at (877) 377-5326 or .(JavaScript must be enabled to view this email address).


Go The Full 40 Campaign Toolkit

40 Reasons Online Articles
40 Reasons printable PDFs

Babies Need 40 Weeks

“Don’t Rush Me” Campaign Ads

Campaign Banner for your Website

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