To educate moms-to-be and reduce the incidence of elective induction and elective cesarean, AWHONN has launched the "Go the Full 40
" campaign. This educational campaign is designed to help women understand the many reasons it’s important for a mom to carry her baby to term, and to avoid the risks of induction and cesarean unless medically indicated.
40 Reasons Online Articles
40 Reasons printable PDFs
Babies Need 40 Weeks
“Don’t Rush Me” Campaign Ads
Campaign Banner for your Website