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Six Strategies For Newborn Skin Care Products

By Kimberly Wilschek, RN, CCE

Six Strategies For Newborn Skin Care Products

There is nothing quite as yummy as the feel and smell of your newborn’s skin. Selecting the right skin care products can help ensure that your baby’s skin remains beautiful, soft and healthy.

You’re not alone if you’re a bit perplexed by the oodles of lotions and potions available for your newborn. The good news is that there are many safe, effective products on the market. Know that your baby’s skin is up to 30% thinner than adult skin so only use products designed for infant skin. It continues to thicken and develop during her first year. This makes it more sensitive to irritants, topical products, and sunshine. It also dries out quicker.

The FDA and the Environmental Working Group’s Skin Deep database, which includes more than 2,000 baby products, are good resources regarding product safety. Armed with product safety information, you just need these 6 simple, evidence-based tips to nurture and protect baby’s skin:

1. Begin with the basics

Baby body wash/soap, baby shampoo and diaper rash cream. Use topical products, like lotions and creams, only when needed. Most full-term, healthy babies won’t need any lotions or creams on their skin during the first few weeks of life. It’s normal to let the creamy white coating (vernix) baby was born with simply wear off. You may also see flaky skin as your newborn sloughs her initial layer of skin cells. If you have any concerns, talk with baby’s healthcare provider before you start using creams and lotions. Irritation from products in your baby’s skin early on may increase her risks of allergies or eczema.

2. Introduce one new product at a time

Check for sensitive skin by doing a skin patch test for each new item: Apply a small amount of the product on the inside of baby’s forearm and leave it on for about 24 hours before washing it off. Signs of sensitivity include redness, scaling, bumps, blotches, difficulty breathing, or vomiting. If you see any of these signs on your newborn, stop using the product and contact your baby’s healthcare provider, particularly if the reaction is severe.

3. Keep babies 6 months old and younger out of direct sunlight

Cover baby with clothing, hats, sunglasses and shades when she’s outdoors. At 6 months, start using a mineral-based, broad spectrum sunscreen with SPF 15 that’s made specifically for babies.

4. Limit baths early on

From those first weeks, your newborn only needs short (5-10 minutes) and infrequent baths (2-3 times a week). This helps limit her exposure to potentially irritating products and in fact, experts don’t recommend daily bathing as it can alter the pH of baby’s skin and predispose it to dryness. Keep her diaper area clean and sponge bathe where needed. From 6 months on, or when your baby starts crawling, you can bath her more often and for longer periods of time. Use only mild baby washes designed for newborn skin; avoid cleansers with antibacterial cleansers—they’re not necessary and contain harsh chemicals.

5. Keep the diaper area clean

Despite the debates, commercial wipes are fine for cleansing baby’s diaper area. Choose wipes that are alcohol-free and without added fragrance. If baby seems sensitive to wipes, try a different brand, or just use warm water plus a little baby wash, if need be. For diaper rash, use a diaper rash cream with zinc oxide. If regular zine oxide creams don’t seem to be helping, talk with baby’s healthcare provider about switching to a product with a higher percentage of zinc oxide. 40% zinc oxide concentrations are the strongest allowed by the FDA without a prescription. Apply diaper creams thickly—like you’re frosting a cake—to dry skin.

6. Be a label reader

Just like food labels, the labels on skin care items will tell you exactly what is in the product. Descriptors such as “natural’ or ‘environmentally friendly’ are ambiguous and not regulated by the FDA. One quick way to spot a more natural product is to look at the number and type of ingredients on the back label. Are there just a few ingredients or more than you can quickly count? Are they long chemical names, or things that you recognize? Additionally, remember that naturally occurring ingredients have been known to cause a skin reaction in some children and adults. Always test the product first before applying a liberal amount.


Read: The Importance of Skin to Skin

Avoid these ingredients in Baby Skin Care Products

The evidence may be in dispute on some ingredients in baby products, but watchdog groups, including the Environmental Working Group, advise choosing products without the following ingredients:

Parabens & PhthalatesHormone disrupters; found in shampoos, cleanser, lotions
FormaldehydeCarcinogenic; used as a preservative in some lotions, cleanser, soaps
Triclosan & TriclocarbanEndocrine disrupter; used as a bacteriostatic agent in antibacterial soaps
DMDM hydantoin, bronopol, BHA, & boric acidCarcinogenic; used as a preservative in some diaper wipes and diaper creams
Baby powder with talcAirborne particles can damage baby’s lungs if inhaled
OxybenzoneHormone disrupter; found in some sunscreens
Vitamin ACauses skin sensitivity, especially to sun-exposed skin; found in some sunscreens
AlcoholCauses skin dryness and sensitivity; found in some diaper wipes and cleansers
FragranceCauses skin sensitivity; some may act as a hormone disrupter; found in many baby products including wipes, soaps, lotions
Mineral oil


Clogs the pores; may impede natural skin function; choose organic oils: olive, grapeseed, or safflower oils


 What to Buy in a Baby Wash or Shampoo

  • Tear-free
  • No fragrance or dyes
  • pH neutral or mildly acidic (pH 5-5.7)
  • Fewest preservatives

 Sunscreen Shopping List

  • Broad spectrum coverage (UVA & UVB)
  • SPF 15+
  • Mineral, zinc oxide or titanium-dioxide based
  • Cream or lotion (avoid sprays)
  • No oxybenzone or vitamin A


Further reading: How To Make Your Baby Smarter

Kim Wilscheck, RN, CCE, is an expert advisor to Healthy Mom&Baby.

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