Interested in getting into your pre-baby jeans? Noshing extra calories while nursing a baby? Fighting fat and just want to become and stay thin? For whatever reason you want to lose weight, you want a diet that won’t fail. We have the answer.
Most diets promise common sense solutions to tight-pants problems: Eat less; weigh less. Keep your mouth closed; you’ll keep the pounds off. Sweat like a sauna-dwelling sumo and you’ll wind up thinner than a sheet of paper. But if diets really worked that way, we wouldn’t be showing up on Google Earth. If it were really that easy, most diets wouldn’t fail.
Maybe most diets have it wrong. Should you simply tackle the corn chips, croissants and cheesecake with brute force? It’s you versus food in a lifetime heavyweight fight. But this fight is always fixed—and not in your favor.
When it comes to dieting, trying to whip fat with willpower is the food equivalent of holding your breath underwater. You can do it for a while, but no matter how psyched you get, at some point your body—your biology—forces you to the surface gasping for air. So it goes with diets: At some point, your body forces you to gasp (or gulp) for food. No matter how hard you try not to eat, some hidden force deep inside is always prying your mouth back open, making it impossible for willpower to win.
Instead of sparring with your waistline, make your body your ally in the fat fight. It’s time to win with elegance, with smarts, and with healthy choices that become as automatic as a Simon Cowell barb.
Science has just started to unlock the biological mysteries that explain why we store fat and gain weight. Having the medical evidence about food, appetite and satiety (satisfaction, that’s right!) means you can tackle your weight problem with the only weapon that works: knowledge. You can reprogram your body so that you can keep off extra weight forever.Work smarter, not harder. On our plan, you can expect to drop up to 2 inches from your waist (or a dress size) within 2 weeks. You’ll continue to see results steadily after that. You may be focused on the end goal, but we believe the path you choose to get there is what really determines whether you’ll make it or not.
Think of your waist management plan a little like the way you’d drive to work. Maybe the first day on a new job in a new city, you took the highway. But then you found out it was more clogged than Rapunzel’s shower drain. So you experimented with a few back roads, shortcuts and bypasses until you found the very best way to get to work. Now you don’t need a map; you do it automatically and don’t spend a single nanosecond worrying about what turn to take. It’s automatic—just the way your approach to eating should be. When you’re starting out on this plan, you’ll experiment with different routes, get stuck in a few traffic jams, and maybe even get a little lost along the way. But if you stick with it and find the right course, you’ll automate your habits, regulate your body’s hormones, and make healthy eating the easiest trip you’ve ever made. It will take some effort at the start to retrain your habits, palate and muscles, but this program is a lifelong eating, activity and behavior plan that will become as routine as going to the bathroom before bed.