What is the “Go The Full 40” Campaign?

by: Catherine Ruhl, CNM, MS

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You may have heard that the nurses at AWHONN, the Association of Women’s Health, Obstetric and Neonatal Nurses, have a campaign called “Don’t Rush Me . . . Go The Full 40 Weeks of Pregnancy. This campaign is all about the importance of going into labor on your own when all is healthy and well for you and your baby, and it’s a campaign that gives 40 reasons to go 40 weeks, or at least the full 40 weeks.

There are some fun and lighthearted reasons, and there’s a lot of really serious reasons that get into the best ways to avoid complications and really maximize your childbirth outcomes so that you and your baby can get off to the best and healthiest and easiest start in life together.

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AUTHOR

Catherine Ruhl, CNM, MS